Rangers will not be required to display the cinch mark after being left out of a revised title sponsorship deal with the Scottish Professional Football League.
The Light Blues have been at odds with the league for the past year since the retail car company agreed a five-year deal as the main backer for Scotland’s top four divisions last June.
Rangers refused to feature the sponsor’s logo in their stadium or on their strips because they claimed it conflicted with a commercial agreement they had already reached with chairman Douglas Park’s company, Park’s of Hamilton.
The SPFL have now attempted to dilute the saga by reaching a new deal with Cinch, effective immediately, in which Rangers are “no longer required to participate by providing the sponsorship inventory they have not provided until now. “.
The league’s governing body said the new deal ‘protects cinch’s critical investment in Scottish football’ and that ‘overall revenue from Scottish football is expected to remain virtually unchanged over the initial five-year term of the sponsorship. “.
The Ibrox club, however, believe the contract update represents an admission by the SPFL that it was wrong to oppose Rangers on the issue.
SPFL chief executive Neil Doncaster welcomed the change to the deal.
“It’s great news that we’ve been able to work with our partners at cinch to develop an updated sponsorship package that provides the same level of financial support to Scottish football, while providing additional SPFL media resources to offset the loss of Rangers-related rights,” he said.
“It speaks to the strength of our relationship with cinch, and the great value they place on it, that they have agreed to move forward with us on this basis.
“This agreement gives us greater confidence that we will exceed our budget and pay clubs a fee of over £27.5m for the 2021/22 season.”
Murdoch MacLennan, SPFL chairman, added: “It’s a great result for the whole game in Scotland. Our friends at cinch have been brilliant to deal with through this process.
“There is so much to celebrate in the SPFL that cinch and our clubs are eagerly awaiting the launch of the 2022/23 fixture list this Friday.”
A cinch spokesperson said: “We welcome the development of our agreement with the SPFL and are proud of our continued investment in Scottish football across all four SPFL cinch leagues.
“We look forward to next season and the continued rapid growth of our business in Scotland.”
A Rangers spokesman replied: “This is a full vindication of our position throughout the past season and further highlights wide-ranging concerns regarding the corporate governance of the SPFL.”